03 November 2011

Sony To Lose $1.15 billion USD This Fiscal Year

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After issuing their financial results . Sony has said they forecast to lose 1.15 billion USD for the entire fiscal year.  This after predicting they would be making $768 million in profit for it in June.

Yet the bad will probably continue for Sony. As there is not really a chance for things to get that much better for Sony next fiscal year. Unless they have got a miracle with their name that is. Why is that?

  • - They just had to spend on buying out Ericcson out of what previously was SonyEriccson and now could be known as Sony Mobile. In a desperate attempt to try not slipping away in the smartphone game. As they have faltered for the past 3 years.
  • - PS3 sales continue to be lukewarm. And that is thanks to the Nintendo Wii faltering.
  • - PS Vita will be Japan-Only this fall.
  • - Sony new device bets like their offering for the Google TV and their Slates offerings tanked badly.
  • - Samsung and Vizio will probably continue to bite into Sony marketshare in the HDTV space. As Sony has faltered badly in this sector for the past 3 years.
  • - Samsung and ASUS will probably continue to bite into Sony marketshare in the laptop space. As Sony has faltered badly in this sector for the past 3 years

=  Sony may not lose over a a billion USD next fiscal year, but things still don't look any good at all for them. Hoping they at the least manage to break even if things do continue to be go bad for them.

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