Twitter and Bing Renew Social Search Partnership Contract
Something i had said was a done deal for months already weeks ago.
Google let the contract with Twitter expire, and i believe that it was because Twitter wanted more money from Google than from Bing. Something that would make all sense in the world as Google holds 60%+ of U.S.A Search Marketshare versus the 30% Bing got thanks to powering Yahoo Search too.
Many instead insisted that that had to do with Google Plus launching. But i don't think that was the sole factor, just one of the factors.
Why i was completely sure that Bing would renew the contract and also that it had to been accorded to renew months in advance?
This renewing deal is not just about Bing.
Microsoft is using Twitter too for Windows Live. And Windows Live is what powers the built in Twitter support in WP7.5 (mango) and the use it also gets across MSN sites.
On top of that, Bing is just not counting on using Twitter for their regular search, but it is also going to be using it in some fashion in Bing Mobile Search. This means not just WP7 but their Mobile Bing Site and Bing Apps in iOS, Android and BB-OS too.
Clearly making their partnership renewal all that more of a given. One thing that Google had in·advertently caused by they deciding not to renew their Twitter deal, is to have pushed a better negotiation position for Microsoft with Twitter in this contract renewal and partnership extension.
In resume the only surprising about this news is that they decided to break out the news via a Twitter Conversation.
.
.
Labels
Categories
Posts Archive
- February 2017 ( 2 )
- January 2017 ( 3 )
- July 2014 ( 1 )
- February 2014 ( 3 )
- January 2014 ( 5 )
- December 2013 ( 2 )
- November 2013 ( 2 )
- October 2013 ( 4 )
- September 2013 ( 7 )
- June 2013 ( 9 )
- May 2013 ( 1 )
- December 2012 ( 2 )
- November 2012 ( 2 )
- August 2012 ( 1 )
- March 2012 ( 7 )
- February 2012 ( 5 )
- January 2012 ( 15 )
- December 2011 ( 17 )
- November 2011 ( 6 )
- October 2011 ( 20 )
- September 2011 ( 19 )
- August 2011 ( 12 )
- July 2011 ( 3 )
- May 2011 ( 10 )
- April 2011 ( 7 )
- March 2011 ( 18 )
- February 2011 ( 10 )
- January 2011 ( 10 )
- December 2010 ( 16 )
- November 2010 ( 15 )
- October 2010 ( 15 )
- September 2010 ( 15 )
- August 2010 ( 30 )
- July 2010 ( 29 )
- June 2010 ( 7 )
- May 2010 ( 15 )
- April 2010 ( 20 )
- March 2010 ( 7 )
- February 2010 ( 10 )
- January 2010 ( 10 )
- December 2009 ( 27 )
- November 2009 ( 46 )
- October 2009 ( 23 )
- September 2009 ( 3 )
- July 2009 ( 3 )
1 comments :
Google lost that one to their real time search. Google's lost is Bing's gain. I use Bing's active search for sports updates or news breakthroughs.
Post a Comment
Welcome To Appatic.com
Please comment away. You can expect on me always replying to you if you direct the comment to me. Your comments do serve as a way to support the blog too, as comments in a post do help traffic.
Also do so to point out if a link is dead, an app has changed or to suggest a related app. That way i can fix or edit the post accordingly a lot faster.
If you liked this blog post, Please subscribe the blog feed using the link below:
Subscribe To Appatic